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DescriptionFilter
  
This course is designed to build an understanding of the relationshipmarketing and its different theoretical and practical domains.
Coverage includes topics related to product and service delivery on the web, communication using the web infrastructure, data collection and analysis, personalized exchange of information with customers and new models of managing customer relationships both internal and
external.
Fourth year
  
The aims of this course is to introduce the student the importance and the concept of Industrial Marketing, characteristics and nature of Industrial Marketing comparing it with the markets of the end user/ consumer, analysis of the Industrial Marketing environment, Technological methods that deal with buying & the production concerning industrial user and characteristics of the buying behavior model of industrial firms comparing it to the buying model of the end-user / consumer.
This course includes a discussion of information systems, and marketing research concerning industrial firms. This course aims also to enrich students with knowledge concerning strategic planning, market share, and market segmentation of industrial products. Further -more the course concentration on polices and marketing decisions concerning product development, distribution channels, promoting, and pricing for domestic Industrial Marketing and international ones
Fourth Year
  
The purpose of this course is to aquatint the students with the major behavioral concepts that lay the foundation of the study of consumers and why they buy. By analyzing and integrating topics such as perception, learning, personality, reference groups, social classes and other behavioral theories the marketing manager will be able to develop and implement an effective marketing plan that will be more suitable to reach its target market. The study of Consume Behavior also includes the discussion of the various internal and external elements that affects the consumer as an individual or as a member of a group and to assist the Marketing Manager in understanding the motives behind the consumers decision.
Furthermore, applying these theories to the Jordanian market is also and objective for it will help students understand the changing role of marketing as a response to the changing economic cultural and social behavior in Jordan.
Second Year
  
The purposes of this course is to aquatint the students with essential concept of Marketing of Tourism and also with importance of Marketing Tourism and its developments, and enrich students with knowledge concerning applications of Marketing of Tourism and marketing strategy, and get aquatint with decisions and polices concerning Marketing in Tourism especially in Jordan
Third Year
  
The objective of this course is to introduce the students to the core of marketing and the basic elements of the marketing mix. In addition this course will clarify the role of the marketing organization and the effect of marketing on all types of organizations (public, private, profit and nonprofit).
An introduction to marketing research and marketing information system will be discussed as well as the influence of the external and internal environment on the purchasing behavior of the target market.
Finally, the course will introduce the students to the fundamentals of international  Brand management Green and environmental marketing  Pricing policies  Public relations marketing and will provide a base for other specialized courses in marketing.
Second Year